To hire an SEO expert, first check their previous work. Ask for examples of websites they’ve ranked. If they can’t show proof, move on.
Search on LinkedIn or Upwork, or ask someone in your industry for a recommendation. Both ways work well.
Before finalizing anyone, have a short call. Ask how they plan to improve your rankings and what tools they use. Their answer will tell you a lot about their experience.
Always start with a small project first. Don’t pay for 6 months upfront without testing their work.
Budget-wise, a decent freelancer charges $300–$1,000/month. Agencies cost more but handle everything for you.